This quarterly social listening and community insights study covers 3 months of data between January and March 2025 across the ESA region in 5 languages (English, Portuguese, French, Arabic and Swahili). The insights are used to inform 2gether 4 SRHR communications and programme strategies.
Research questions aimed to answer the following questions:
1. What trends and issues are the most and the least visible online and in the media?
2. What positive and negative narratives are emerging online?
3. Misconceptions and Disinformation: what barriers exist to promote programme responses?
4. What is the tone and language used to describe all issues selected?
5. Which individuals and entities are shaping the debate?
6. What are the major behavioral and communications risks, and opportunities to act based on insights provided in the report.
7. Which resources can be used to provide a response?
Key findings on Sexual and Reproductive Health and Rights (SRHR) in Q1 of 2025:
o Discussions concentrated on sexual assault, adolescent pregnancy, and HIV prevention.
o Key themes included the need for comprehensive sex education, support for survivors, and stigma reduction.
o Misinformation about contraception and SRHR services posed significant barriers, while advocacy from health professionals and community-driven initiatives demonstrated potential to counter these challenges.
Please note this synthesis of what is trending on social media does not necessarily reflect UNICEF views.
