Reimagining Demand Generation: Multi-Platform Strategies for Youth-Responsive SRHR HIV and Well-being in Eastern and Southern Africa

Young people today navigate SRHR, HIV and well-being information across digital platforms, schools, communities, peer networks and health services. Yet too often, demand-generation efforts remain fragmented, disconnected, and unable to translate awareness into action. 

 Reimagining Demand Generation: Multi-Platform Strategies for Youth-Responsive SRHR, HIV and Well-being in Eastern and Southern Africa brings together emerging evidence, innovation and implementation experience to help programmes better connect with the realities of young people’s lives. The brief highlights practical approaches for creating integrated, youth-centred demand-generation ecosystems that combine digital and traditional platforms, peer-led models, community engagement, supportive social norms, and clear pathways to youth-responsive services. 

Developed through a regional Think Tank convened under the 2gether 4 SRHR programme and bringing together more than 60 experts and thought leaders, the brief translates regional learning into actionable implementation considerations for governments, partners, youth networks and practitioners working to strengthen young people's access to information, services and opportunities for health and well-being. 

 Download the brief to explore practical considerations for designing demand-generation strategies that move beyond awareness and support young people on the journey from information to action.